free tool

Lead-to-Sale Journey Calculator

Map your entire funnel from first touch to closed deal. See the true dollar value of every lead at every stage.

10% conv.

10,000

Leads / month

—

per lead

30% conv.

1,000

MQLs / month

—

per MQL

50% conv.

300

SQLs / month

—

per SQL

150

Closed / month

$3,000

per deal

configure

Your Funnel

Industry Template

Leads per Month

Final Sale Value ($)

Conversion Rates

Lead → MQL (%)

MQL → SQL (%)

SQL → Closed Deal (%)

results

Your Lead Journey

Enter your metrics and click Generate to see your lead value breakdown

Need a deeper analysis?

This calculator is a starting point. Ad Prophet AI goes deeper—analyzing your actual account data to find hidden revenue.